We are the NUTELLA family. As long as we keep consuming Nutella the way we do, we will keep them in business.
Forget Peanut Butter!!! I was introduced to late to it to even like it; luckily for me, my kids don't like it either and there is no need....that's what Nutella is for. And we train them since they are babies.
See below: a NUTELLA addict in the making.